RE:Innovating transforms a virtual Fashion blog into a robust online Fashion magazine.
Fashion Feed of SL
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The virtual world of Second Life, which boasts 36 million registered users is a hotspot for fashion enthusiasts across the globe.
The Fashion Feed of SL is a testament to that fervor. It attracts nearly 50,000 users each month, providing advertisers access to 150,000 impressions per month respectively.
The massive website syndicates nearly 1,000 of the trendiest Second Life fashion and lifestyle blogs and publishes hundreds of news stories daily. With such an influx of media and traffic, a robust design was required to transform its user experience.
Prior to design, RE:Innovating immersed itself in the community, devoting weeks to researching user behavior. The fully responsive website now works flawlessly on tablet devices and smart phones. Content is organized into magazine-like sections attracting creative users with an image driven homepage.
The result is jaw-dropping design, wrapped in a beautifully organized online magazine, that’s bigger, faster, stronger and sexier than the original.
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This post was written by Matthew Wolford